306- How to Scare a City with Scarcity – Thinking Minds Fear Not! (Free)

Scarcity is an idea that has shaped the mechanics of both society and the market place. In the Common Era we could ask if the recent TP shortage was a true shortage or simply the result of minds filled with ideas of scarcity. I would suggest the latter. Even the word scarcity breaks down in an informational way phonetically, by definition and in the knowing of the synonyms associated. Words do have meaning and this is always a foundational benchmark in decision making for thinking minds. In short let’s look at three common commodities and observe how scarcity has been employed to achieve societal, usage and monetary results.